The 7 Phases of Marketing

Explore this example process when working with a creative team.
Research and Analyze
First Step

Research and Analyze

Your situational analysis starts off with a collection of methods to analyze your organization’s internal and external environment. SMG’s collective goal is to understand your business’s capabilities, customers, and business climate.

Set Organizational Objectives
Second Step

Set Organizational Objectives

Organizational objectives are short-term and medium-term goals that an organization seeks to accomplish. Your company’s objectives will play a large part in developing organizational policies and determining the allocation of resources.

Brand + Marketing Strategy
Third Step

Brand + Marketing Strategy

A company’s strategy combines all of its marketing goals into one comprehensive plan. A solid marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit to sustain the business. The brand & marketing strategy is the foundation of a marketing plan.

Development of Tactics
Fourth Step

Development of Tactics

In simple terms, a strategy is a plan for reaching a specific goal, while a tactic is the means you use to reach the goal. In business, a strategy is a broad goal, such as increasing market share. Tactics might include using price to establish you as affordable or high-end. 

Creative
Fifth Step

Creative

This step often includes the development of campaign artwork, sell sheets, email design, social media graphics, website refresh, advertising, marketing collateral, and more.

Implementation
Sixth Step

Implementation

Marketing implementation is the process of executing the marketing strategy by creating specific actions that will ensure that the marketing objectives are achieved. Shannon utilizes project management dashboards so her clients can log in at any time to see progress and deadlines.

Controls & Reporting
Seventh Step

Controls & Reporting

Progress reporting is an essential activity of project management. SMG’s reports are highly visual, data-led, and focus on ROI, lessons learned, budgets, goals, and benchmarks, as well as transparency in milestones and work completed.